Branding & Design

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Why is branding important?

Your brand is one of the most vital pieces of your business puzzle. It’s the very essence of your company and how you can make customers feel about it. A well-thought-out brand adds value, builds trust and gives you the edge when it comes to selling your services and/or products.

In today's technology-first marketing world, the importance of a well-executed brand is often overlooked. However, we believe your brand can be the foundation that your business marketing is built upon. There is little point investing thousands into your company website if your brand is visibly outdated and doesn't communicate who you are and what you represent. Simply put, if your branding isn’t right, everything else suffers.

Our experience and approach

Our design agency in Preston was built from traditional print and branding foundations, so we really do get it when it comes to the importance of branding in digital marketing. We also pride ourselves on developing creative solutions that people want to engage with.

How we apply branding and design – our process

Whether you're reinventing your company image and need a new identity or introducing yourself to customers for the first time and require a full brand launch, our branding process is proven to deliver an engaging brand story – packed with beautiful designs across all your marketing touchpoints.

Research and understanding

We work hard to define what makes you, well, you and why it matters to your customers. By learning everything we can about you and your business, we can build a cohesive brand strategy that works across all your marketing channels.

Brand strategy

Equipped with a solid understanding of your business and its ambitions, we can then develop a brand strategy that sets out our thinking and how we aim to roll out an effective brand that delivers on your business goals.

Brand identity

This is the most important visual asset in your marketing armoury. It's what makes you instantly recognisable to your customers and the first perception they get of what you’re about. We put our ten-plus years in design expertise to make sure your identity separates you from the pack.

Accentuate branding

Guidelines & design systems

We provide guidelines that give you the tools to keep your brand on track. This pulls everything together into one place – from values and tone of voice, through to brandmark usage and photography – you’ll have everything you need to preserve a consistent look and feel for your brand.

Research and understanding

We work hard to define what makes you, well, you and why it matters to your customers. By learning everything we can about you and your business, we can build a cohesive brand strategy that works across all your marketing channels.

Brand execution

We reveal your brand to the world! The rollout happens across every relevant marketing channel. Implementation can take many forms, from company brochures to a website or a series of product videos, to name just a few.

Brand guardianship

Inevitably, all brands age. But, with solid foundations and detailed guidelines, we can extend your investment. We are a brand agency that provides clients with all the tools, guides and assets you need to grow your brand and keep it fresh for as long as possible. And, when it’s time for an update, we can refine your brand – rather than starting from scratch.

design agency preston

Branding that gives your business the edge

At every1, we are a digital branding agency that’s passionate about brands – committed to every aspect of the branding design process. We’ll guide you through every step of the journey to create a brand that gives you the edge – bursting with ambition, energy and personality.

To take a look at some branding we have brought to life and demonstrates the approach and process we follow, read our MFT and Accentuate case studies. Or to find out more about how we can help give your brand the edge you’re looking for, get in touch.