Effective websites are not only your brand window to world full of potential customers; they can also be your hardest working sales and marketing tool, engaging visitors and delivering revenue.
every1 define and deliver captivating digital experiences that tell brand stories to their audiences. The tales we tell simplify understanding of products and services, inspiring customers and encouraging them to buy or enquire. Ultimately, we transform businesses by helping them to meet commercial objectives.
Put simply, we get customers to buy your stuff!
No two digital projects are ever the same. every1 follow a proven process that we know works, yet it’s often adapted; driven by requirement, research and insight.
Our team of digital experts are both creative and commercial. We get geeky over detail without losing sight of function and love tech, clever tools, solid customer experiences and even deadlines!
First we need to meet. Why not get the ball rolling here? We get to know you, your team, your market, objectives and requirements - however, top of our mind will be your customers.
Through collaborative workshops we'll build character profiles of your customers, revealing their needs, behaviours and objectives. This allows us to create accurate buyer journeys by putting ourselves in their shoes.
We'll need to manage your expectations and we do so by creating detailed project documents including a visual sitemap, delivery schedule and functional specification. You'll see at a glance who, what and where a project is in its lifecycle.
Key pages and the layouts for different devices are wireframed. They form the blueprint for the design and build stages and help us to validate complex buyer journeys through initial user testing.
Wireframes are brought to life by the introduction of imagery, colour, texture and tone. We understand this can often be subjective so allow for numerous iterations. Our team then write clean, efficient code using the latest best practices to ensure your project is as future friendly as possible.
Prior to launch digital solutions are rigorously tested for functionality on all major browsers and devices.
Our marketing experts will have been busy planning and prepping content for your digital marketing strategy. Post launch, they’ll look for opportunities to drive more traffic to your site. We’ll also conduct user & A/B testing which will uncover actionable insights to maximise conversions. Above all else our teams are accountable, ensuring you receive an excellent return on your investment.
Prior to starting a project we’ll advise you on the best suited core development platform for your requirements, whether that be a free open source PHP platform or paid for .NET enterprise software.
Our meticulous approach to website design and development ensures customer journeys are slick, engaging and delightful to the eye. However, the no1. objective is always to ensure your website works hard for you by connecting your brand with buyers to deliver real commercial results.
We understand your marketing spend needs to work as hard as possible to attract and convert customers. Whilst we’d love to work with you on many different aspects of your integrated digital strategy – we’re also great team players and are equally nifty at delivering results as part of a multi-agency structure.
Our other core disciplines include:
Our new identity and website positions the Penketh group exactly where we need to be to stand out in a highly competitive market. We have already seen an increase in the number of enquiries and conversions and we’ve begun to work further with the SEO team at every1 to increase visitors and make the most of our great new websiteSee case study