Content marketing is the process of creating something to get across information, advice, thoughts, opinions, or product/service details to an intended audience. This creates a digital presence for a business which builds the brand’s online authority and position as a thought leader in the sector or market concerned.
And that’s not all! Content marketing can also be hugely beneficial to SEO, allowing you to improve your ability to rank for key terms and increase your profile in your chosen business sector.
From qualified journalists to scriptwriters, every1 offer access to a range of skills and abilities, enabling us to produce content that delivers the best results and most impact.
What content marketing involves…
Effective on-page content will accentuate your brand’s tone of voice and engage with your customers. Through market research and a clear strategy, we create a variety of different types of content to improve SEO effectiveness, drive conversions, highlight products and improve a website.
Our on-page services include:
- Blog posts – SEO-informed pieces which add to a site’s authority and answer specific, relevant search questions.
- Guides – Longer posts which go into additional detail and act as more in-depth ‘thought leadership’ pieces.
- FAQs – Smaller snapshots of information which quickly answer search and common brand related questions.
- Webpages – Either re-writing existing copy or creating new pages for a website, written with strong brand and SEO focus to maximise their effectiveness.
- Product descriptions – Small passages of text designed to help promote products and drive sales.
- Categories – Overarching sections, highlighting the benefits of a group of products or services to help drive conversions and sales.
Off-page content involves preparing pieces of content which exist on other influencer and blogger websites. These are designed to help position your brand as an authority and thought-leader within your sector and improve your search rankings for desirable terms and search queries.
We also carry out larger, more involved projects and campaigns centered around a central theme which aim to promote a brand, drive on-page content and increase social engagement. Wider campaigns also help us to broaden our scope for engagement by utilising traditional PR routes in addition to blogs, social media and industry websites.
This involves strategic input & concept development for brand and marketing purposes. Think of everything from the name of a brand, to positioning statements, product descriptions and beyond.
Animation, video projects and voice-overs are fantastic ways to get information across in a dynamic and engaging way. Our scriptwriting services help to create dialogue which can engage an audience and help bring animation and film projects to life.
News & PR
Journalistic experience can be invaluable when creating press releases, news and PR pieces, helping you to elevate the profile of your brand and generate interest in your work, skills and services
A multi-skilled team who combine captivating content with commercial prowess
Our content marketing team are experienced in creating a broad range of content for a multitude of different purposes. This is shared through multiple delivery methods, from email, social posts, on-page and off-page content to larger integrated campaigns.
Using a deep understanding of your SEO requirements and a keen eye for audience requirement, the content we produce is highly targeted to maximise reach and relevance. By answering the most important search questions and engaging audiences, we’ll connect your brand with more buyers to deliver commercial success.