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Tiny Ted display & pop

Window display

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Tiny Ted photography & illustration

Tiny Ted display & pop

Ethel Austin

Our task for Tiny Ted, Ethel Austin's own brand label, was to promote the range instore through child-friendly graphics and with mixed media creative and advertising campaign that focused on outdoor activity, news and publication advertising and PR. Instore brand awareness was delivered in the form of FSDU's, window displays, packaging, POS and price points.


The result was staggering, converting an underperforming range with losses of -18% to healthy 22% profit within 6 weeks.

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