brief
Launching these products to market required a name and brand creative that would, within a short period of time create a huge impact within the construction industry and result in continued repeat purchase through great brand equity.
As part of the launch strategy every1 produced literature to educate Tiger products ease of use to both retailer and end user. Counter display units were also created to promote the product to the consumer in trade outlets such as Travis Perkins and Independent retailers.
In an effort to reach a wider audience, every1 controlled an integrated PR and advertising campaign into key industry specific publications and nationals including: “The Builder & Professional Builder”.