theatrical poster design, advertising & home entertainment campaign

client

Icon Entertainment

project

Movie Marketing Campaign

sector

Entertainment

brief

From award-winning Korean filmmaker Kim Ji-Woon, director of 'A Bittersweet Life' and 'A Tale of Two Sisters' comes this take on the classic spaghetti western 'The Good, the Bad and the Ugly'. Ji-Woon conjures up a wild, wild East epic, with racing steam engines, dashing bandits, and packed with breathtaking chase sequences.

After creating key art for the UK theatrical poster, Adshel character posters & outdoor activity every1 were proud to promote this Korean blockbuster for it’s home entertainment release. Besides DVD & Blu-Ray packaging the campaign deliverables included special editions postcards, press advertising and TV spots.

The Good The Bad The Weird Poster & AdshelThe Good The Bad The Weird QuoteThe Good The Bad The Weird Character PostersThe Good The Bad The Weird Packaging