client
Botanical
project
Brand Identity Design & Delivery
sector
Services
brief
After market research indicated their old corporate logo was communicating the wrong impression, Botanical's management took the right decision to allow a new identity to be created.
Big brand perception was key, so a fresh, professional look with a simple design device built into the typeface was crafted and applied to new company literature, vehicle livery, staff uniforms, direct mail campaigns and the company website.
As a result, turnover increased 150% in a mere 14 months, with Botanical winning business over market leading competitors. "Big Brand appearance and consistency are a key factor with the growth of our company", says the Managing Director.