brief
Put more bums on seats! That was the brief set by Transdev Blazefield, the company operating Lancashire bus service - Spot On.
To do this every1 borrowed “THE BIG SALE” strategy from the retail sector and promoted upcoming reduced fares as “MASSIVE SAVINGS” in “THE SPOTON SPECTACULAR SALE”. To reinforce the concept, traditional SALE graphics and messages were the focus of an outdoor advertising & poster campaign, bus livery & timetable wraps. The campaign was also supported by a series of press adverts, radio spots & shopping centre promotions.
The whole campaign, from concept to delivery was turned around in a mere 3 weeks.