british airways, groups travel hub - website development & brand launch campaign

client

Lime Management

project

Website & brand launch

sector

Travel & Tourism

brief

The Groups Travel Hub was launched into North American trade partners in September 2010. every1 were tasked to create a launch campaign, welcome pack and deploy a content managed website utilising our home grown CMS “Ticker”.

Pre launch activity included informative html e-mails, countdown HTML emailers and a unique experience microsite delivered via a personalised url. The microsite provided a gateway to enable the Hub's customers to access documents, read FAQs and attend webinars prior to launch.

View the Groups Travel Hub website design ››

Groups Travel Hub HomepageCorner of poly prop welcome packWelcome pack contentsclose up photo of welcome packwelcome booklet