client
Asics UK
project
In-store Advertising Campaign
sector
Consumer goods
brief
To promote the widest range of the world’s best running shoes available within Sports Direct stores, every1 produced a series of concepts based on Asics running shoes being “heroes” and “iconic”.
The chosen concept required a set of bespoke podiums to be built, on which to photograph the award winning series. Multiple versions of artwork were produced to specification to enable the production of 3D window displays for in-store promotions. An accompanying manual was also produced with detailed installation instructions.
Reinforcing the campaign, every1 designed a series of press adverts titled - ASICS running shoes…a history of award winning performance.