brief
every1 recently collaborated with Asics UK to produce the “Technical Products need Technical Experts” advertising and in-store promotion. The campaign aim was to drive sales by promoting Ichiban, their award winning running shoe range.
Incentivisation came in the form of a chance to win an all expenses trip to the Paris Marathon, which was promoted across campaign deliverables including: In-store Posters, Hanging Banners, Wobblers & Shelf Talkers. A series of adverts also ran in industry specific magazine, Runners World.