brief
every1 recently installed a rich & engaging in-store promotional campaign for the Asics UK flagship store in London. Neon backlit display graphics generated a focal point within the store, creating the perfect environment to showcase the new range of running apparel. Displays were also installed within the store windows to entice shoppers and increase store footfall.
The “running cleanses the mind and body” campaign was also rolled out to independent stores, each store receiving posters, hanging banners, display graphics and hanging mobiles.