Got a spare £185,000? Fancy owning your own piece of the internet? ICANN, the official register of top level domains is allowing exactly that. If you are a company with credible standing and the obvious vast amount of cash, you can now apply for your own top level domain that the whole world has access to.
What does this mean?
Basically, we could put in an application to own .every1. We could register the domain "hello" and we would officially have the domain "hello.every1". This means for corporates like Microsoft, they could register .microsoft and spin such domains like asp.microsoft, office.microsoft and windows7.microsoft.
It does mean however that for all successful applications you must manage the maintenance behind owning a gTLD. You would need to resolve DNS for these domains, which would involve processing millions of DNS queries and would probably require a small server farm. We predict that mainly service providers will be attempting the register new gTLDs in an attempt to make customers purchase above an beyond the usual .com, .net, .co.uk.
Interested? The full details can be found in the lengthy PDF.
Click here.