Have you ever known a public bus service to deliver a sale for it's paying customers? Neither had we, or our client Transdev Blazefield (aka SpotOn) operators of buses and routes in Lancashire and Yorkshire.

Wacky ideas around our meeting table sparked Every1 to present a barnstorming idea to challenge convention and deliver a retail orientated price slashing sale, but to the service sector.

Fantastic, were the words from our client... that will get bums on seats!

So, without further a do we created a strategy to turn around a multi faceted campaign including, photography, outdoor, bus graphics, internet, newspaper wraps, print and radio spots. The whole campaign was delivered to market within 3 weeks from that eureka moment with our clients.

Emulating the crowded bus poster created for the campaign, early signs are positive with stats showing an increase in tickets sales.