12 months ago, Lancashire Care NHS briefed us to create a launch campaign for the UK's largest mental health trust membership scheme.

By summer 2010, "Be a member" had exceed its membership target of 8000 applicants and now has over 20,000 members!!! We were very proud to be associated with delivering the brand campaign which helped achieve this staggering result.

Lancashire Care NHS naturally returned to every1 to develop the "Be" concept further, but for their volunteer in service scheme. We were more than pleased to get started on this project as we loved the challenge that the original brief set, however this campaign had to be even more engaging to encourage people from all backgrounds to sign up.

The results for the launch campaign of "Be a volunteer", will be announced in March 2011.