Designed to raise awareness of British Airways new groups terms & conditions and to encourage up-selling of premium cabins and increase long haul sales, every1 recently completed the “Best of British” campaign.

British Airways new terms & conditions offer agents more flexibility, our challenge was to communicate these changes and the potential sales opportunities.

Agents were offered the opportunity to take part in a sales incentive to enjoy the 'Best of British' entertainment. All bookings made were entered into a prize draw to win tickets to the Best of British 2010 events - Ladies Day at Royal Ascot, Wimbledon, Swan Lake Ballet, Latitude Festival 2010, F1 Grand Prix, Lords Cricket & Proms on the Park.

Campaign deliverables included a Direct Mailer, Microsite, HTML Emailer and Travel Weekly cover wrap.

Microsite shown below. View the Microsite››