27.10.09

just the ticket!

Have you ever known a public bus service to deliver a sale for it's paying customers? Neither had we, or our client Transdev Blazefield (aka SpotOn) operators of buses and routes in Lancashire and Yorkshire.

Wacky ideas around our meeting table sparked Every1 to present a barnstorming idea to challenge convention and deliver a retail orientated price slashing sale, but to the service sector.

Fantastic, were the words from our client... that will get bums on seats! 

So, without further a do we created a strategy to turn around a multi faceted campaign including, photography, outdoor, bus graphics, internet, newspaper wraps, print and radio spots. The whole campaign was delivered to market within 3 weeks from that eureka moment with our clients.

Emulating the crowded bus poster created for the campaign, early signs are positive with stats showing an increase in tickets sales.

21.10.09

emirates select every1

Emirates Select is an exclusive service dedicated to "Selected" Inclusive Tour Trade partners. Every1 were asked to not only create the sub-brand identity, but design, develop and host a content managed shop window website for Emirates Select products and services.

Creative had to retain Emirates brand values whilst allowing for its own personality. The site also acts as a portal into a purpose built booking system, making selling Emirates as part of a package tour quicker and easier than ever before.

view the website