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Increasing revenue by 125% for online bathroom retailer

The challenge

When Pebble Grey approached us for support their site was typically ranking position 30 for significant keywords such a ‘bathroom mirrors’. Our target was to achieve first page rankings for significant keywords and double the level of organic traffic to the site, within a 12 month period.

Pebble Grey SEO

The solution

The first stage involved a full audit of the existing site to highlight technical, content and outreach opportunities. This was combined with analysis of online buyer behaviours for the bathroom mirrors sector to devise a solid SEO strategy for Pebble Grey.

We did a full audit of the existing site to highlight technical, content and outreach opportunities combined with analysis of online buyer behaviours for the bathroom mirrors sector
Our blogger gifting campaign generated highly relevant natural links to the site

Following the analysis and planning phase, significant technical alterations and navigational changes suggested by our team were implemented. We also retargeted the content of existing pages to focus them on more relevant and commercial keywords. Over 200 keywords were targeted across a wide range of categories and product pages.

In terms of outreach strategy, a number of high authority journalistic links were achieved that pointed back to the site. In addition, we also designed and implemented a blogger gifting campaign to generate highly relevant natural links to the site.

An outreach strategy included high authority journalistic links that pointed back to the site

The results

There was a massive 160% increase in organic traffic coupled with 154 keywords that were appearing on the first search page. All this resulted in a 125% increase in overall revenue.

160% Increase in organic traffic in just 4 months
125% Increase in revenue within the first 4 months
154 Keywords on the first page
(84 within the top 3)

… and it doesn't end there

With initial targets firmly met, we certainly won’t be resting on our laurels. Next steps include adding new product verticals and improving product classifications, creating more high quality landing pages, targeting link building to key category pages and developing research based content to attract visitors. Oh, and we’re also currently designing and supporting the development of a brand new e-commerce website for Pebble Grey.

Client feedback

every1 has been a great part of our digital marketing strategy, overachieving ROI targets and having a key focus on increasing our keyword positions.  Jon and Emma are always on the phone if you need to speak to them about anything and the monthly reports are really in-depth and helpful. I would recommend working with every1 as your digital agency.

Andrew Heppinstall, Pebble Grey