Our Lancashire is the county-wide initiative to bring groups and communities together to make Lancashire a greater place to live, work and play, as well as helping make communities feel more connected and resilient.
From small community groups and clubs to local events, Our Lancashire offers a wide range of activities and interests that means there’s something for everyone.
When we received the brief, the website was the only visual public presence available and although the website had 4,000 members, there was a pressing need to raise awareness of Our Lancashire and communicate its benefits.
The client wanted to be more than a directory, to become a place where people can find activities to get involved in, make friends, and bring communities together. We also needed to help create something that enabled the client to use Our Lancashire as a place to signpost those in the community who could benefit.
One of the biggest challenges of this project was raising awareness of Our Lancashire, an initiative that was new and unknown to the general public.