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DELIVERING A PROPERTY PORTAL FOR INTERNATIONAL INVESTMENT

Property website delivery for Benoit Properties International

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The challenge


Benoit Properties International, a US-based property management company, needed a platform from which to launch the European arm of its property investment services.

The new website had to be able to:
• Showcase the wide range of investment properties available
• Generate new enquiries
• Position Benoit Properties International as a leading authority on property investment opportunities
• Retain and improve rankings, domain authority and site search visibility

The Results

+61%

increase in organic traffic (2016)

+46%

increase in mobile traffic (2016)

+74%

increase in organic page views (2016)

  • Benoit Homepage
  • Benoit featured properties
  • Benoit icons
  • Benoit investor services
  • Benoit market research

The Solution


Scoping workshops were held with the directorial team to help define the website requirements and better understand the customer journey from website enquiry to investment.

Based on the workshop findings, every1 recommended a WordPress portfolio led website with a diverse range of layouts, utilising a property management plugin, clear calls to action and key customer touchpoints such as the property detail page.

Browsing Benoit website image
Benoit branding and website

Key functionality includes

- Easy listing management, allowing property information to be managed quickly and efficiently
- Versatile content blocks, giving Benoit the opportunity to build pages with different content types
- Geo-Locate property coordinates to automatically plot on Google Maps
- Ability to sort listings by price and date
- Support for “under offer” and other property labels such as “new to market”

Benoit website desktop and mobile

Bespoke icon navigation system

A suite of navigation icons were created to improve the look and feel of the site and enhance user experience.

Benoit investor icons

Concise property detail pages

Accordions were utilised to provide a clear and concise way of displaying the secondary property information, so as not to detract from the most relevant key points.

Benoit property gallery

The Results


We delivered a well-structured, future-friendly, responsive website that has given Benoit Properties International a solid platform on which to launch and grow their UK investment arm.

+61%

increase in organic traffic (2016)

+46%

increase in mobile traffic (2016)

+74%

increase in organic page views (2016)