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AO TURN TO EVERY1 FOR DIGITAL MARKETING SUPPORT

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The challenge

Leading online retailer ao.com were looking for an outsourced agency that could work alongside and support their large internal team. Flexibility and responsiveness are critically important factors, as each of their brand campaigns have their own specific requirements, functionality and timescale.

AO.com on Web and tablets

The solution

Our team are on-hand to assist with the internal creative and web development workflow at ao.com, responding quickly to meet tight timeframes and commercial requirements.

Using a laptop

every1 are incredibly proud to be working with ao.com and supporting their future growth plans.

Brand stores

Individual stores have been developed to appear on the ao.com website for the following brands:

AO brand pages

Deliverables range from building and optimising responsive webpages to carrying out both internal and external testing. On-page functionality includes product sliders and colour swatch pickers, and each store has been delivered in line with ao.com procedures within a short turnaround schedule.

Screenshots of ao pages

Display marketing

every1 have also developed ao.com display marketing campaigns for brands such as Samsung, Hisense, Sony and Microsoft. Concepts, messaging, design assets and storyboards were produced for each to highlight product benefits and USPs, all in line with appropriate brand guidelines.

every1’s Google studio certified development team then brought the campaigns to life, building the rich media assets in a range of sizes and formats, before applying our comprehensive internal quality control process.

Screenshots of ao pages

The outcome

ao.com rarely reach out to outsourced teams and typically prefer to utilise their own in-house team. However, they continue to enjoy working with every1 for one key reason: we work how they work.

We don’t expect them to fit in with our schedule, we fit in with theirs, and apply the highest levels of skill and expertise expected by a leading online retailer. every1 are incredibly proud to be working with ao.com and supporting their future growth plans.