Website Design &
Born and bred in Preston, Lancashire, we’re proud to have designed and developed websites for local companies as well as national and international clients, creating beautifully designed websites, that are developed to the industry’s best practices, driving customers and delivering results.
A good website will look pretty and promote your services. A great website will create an amazing user experience, drive relevant and engaged traffic, and most importantly, convert sales or leads. This can be the difference between gaining a sale, or losing out to a competitor.
An effective website will be your hardest working sales and marketing tool, engaging visitors and delivering revenue. Whether the objective of your site is to sell online, generate leads or simply portray your brand story - it should be built with the user journey and your end goal in mind.
Our highly skilled and knowledgeable designers and developers are itching to get going on their next project. We’re focused on defining and delivering captivating digital experiences that tell brand stories to target audiences. The tales we tell simplify understanding of products and services, inspiring customers and encouraging them to buy or enquire.
Ultimately, we transform businesses by helping them to meet commercial objectives through brilliant web design and development. It’s as simple as that.
How we design and create your site
No two digital projects are ever the same. every1 follow a proven wireframe and build process that we know works, yet it’s often adapted, driven by requirement, research and insight.
Our creative and technical teams work together to create something extraordinary – from a pencil sketch on paper to executing code to the highest industry standards, we’re proud to have a selection of some of the best geeks Lancashire has to offer.
- User experience (UI)
Without great user experience, visitors to your site – and your potential customers – might not be able to find what they need or navigate easily around your site. Frustration is easy to avoid through quick loading times, as well as being beautifully designed. UI should be inclusive and accessible, ensuring any user who visits your site has the means to search without barriers.
Before we make a site look attractive, we have to ensure all elements and components that will be required on the site are included. This is where wireframing comes in. We’ll create an outline of the bare bones of the site structure – and then make it pretty afterwards.
- User & A/B testing
One version of a web page might work better than another. Whether calls-to-action are higher up the page or the phone number sits on the right, rather than at the top, A/B testing allows us to see which features and components are the most appropriate. Similarly, user testing gives us an opportunity to see exactly how a user may interact with the site and what changes need to be implemented from this.
We develop and build within a number of different frameworks, including Magento, WordPress, Laravel, and Vue Storefront, as well as bespoke development when projects require. We’ll advise you on which system will work best for your needs, as well as working closely with you if you have a particular preference. If you’re used to a specific framework, but it’s not quite cutting the mustard, let us know and we can suggest (or even build) something similar.
Selling online is essential for any retailer. Whether you’re a butcher, a baker, or a clothes store, giving customers the choice on where to buy their wares provides great user experience. Your ecommerce site should be secure, easy to use, and showcase your products effectively. We’ll get to know your brand and business inside out to decide which ecommerce platform is right for you.
- Lead generation
Some websites are used for selling products, others as simply an information point for clients and customers. A lead generation site is where you take a visitor to your site and actively convert them into a customer, by maintaining their interest through engaging content and a great user experience. This may be achieved through live chat features, strong call-to-actions, or reviews and testimonials. We’ll work closely with you to decide which features will work well for your business.
- API integration
If you have a particular platform you need to use or just have a preference for (for example, Salesforce), we have the skills and experience to offer robust API integration, ensuring your website hits the ground running as you’d like it to. You might even have a current site that you’re hoping to integrate with another piece of software. We’re more than happy to take a look and see what we can achieve for you.
- Bespoke web development
After something a little more unique and special from the rest? We hear ya, individuality is key to making you stand out. Our technical team are more than capable of creating something from scratch, so you have the bespoke web build you’re after..
Web support and adhoc projects
After ongoing web support? You might have a website which you’re pretty stoked about, but just need that helping hand to keep it well maintained and watered each month. We’re also available for those one-off projects, whether that’s a new landing page that needs building or a cost calculator. Whatever you have in mind, we can scope out your requirements and work with your current design or development teams.
RECENTLY COMPLETED PROJECTS
Frequently Asked Questions
- How can a new website benefit my business?
A new website can transform your online presence and enable it to become a revenue-driving, responsive tool that helps to promote your business. With thorough research, expertise, and best-practice, a well-built website can offer you a new stream of potential customers and improve your advertising effectiveness.
- How much does a website cost?
A website can vary in cost, as it depends on your requirements, such as the size of the website and the complexity of its functionality. When creating the specification for a website, we always keep in mind the return on investment (ROI) that the website could offer. This means you won’t have to worry about your website driving money back into your business.
- I offer services, but I don’t sell products online. Do I still need a website?
Yes. Whether you offer B2B services, or want to provide news and information about your company, a website is an effective way to do so, reaching hundreds, thousands, and sometimes even millions of people. With unlimited marketing potential and the ability to introduce your brand to new customers, a website can have a massive impact on your business.
- What is a CMS?
CMS stands for content management system. A CMS allows people without coding knowledge to change elements of their website, by using a graphic interface. All of the websites that we build at every1 incorporate a CMS. This allows you to do things like change content and add images and pages for new products to your site at any time. But if you’re not comfortable making those changes, we’re about to do this for you, within a monthly support retainer.
- I already have a website, but could a new site help my business?
This all depends on your current site and how it performs. If you have had the same site for a number of years, then a new website could offer you numerous benefits. Advances in development, such as better mobile responsive techniques and more up-to-date SEO friendly coding, for example, will help ensure site speed is fast. It also gives you the chance to refresh your business’s online persona, and drive new customers to your site with increased effectiveness.
Websites with style and bucket-loads of substance
Our meticulous approach to website design and development ensures customer journeys are slick, engaging, and delightful on the eye. However, the number one objective is always to ensure your website works hard for you, by connecting your brand with clients and consumers, to deliver real commercial results.
We understand your marketing spend needs to work as hard as possible to attract and convert customers. Whilst we have a track record of success in website design, integrations and development - we’re also skilled in the search and conversion aspects of an integrated digital strategy. What’s more, we’re also great team players and are equally nifty at delivering results as part of a multi-agency structure.
What our clients say
Our new identity and website positions the Penketh group exactly where we need to be to stand out in a highly competitive market. We have already seen an increase in the number of enquiries and conversions and we’ve begun to work further with the SEO team at every1 to increase visitors and make the most of our great new websiteSee case study