We’ve been appointed by Our Lancashire to work with them to deliver a public engagement digital campaign.
The campaign will involve developing a visual identity for the brand, a program of public launch activity as well as ongoing marketing support. Our Lancashire is a region-wide initiative commissioned by the Police and Crime Commissioner, which aims to engage with and promote social groups, teams, and clubs within Lancashire. In order to launch the campaign successfully, the client required an integrated agency, who could provide a range of different marketing elements, from digital PR, to delivering print materials.
Using a variety of platforms and services, every1 aims to develop a confidence inspiring campaign concept that engages with the local community – and beyond. Creative assets across social media will help invite more groups to join the initiative, and blogger and press events aim to deliver the campaign message across media outlets.
Charlotte Haslam, Head of Strategy at every1, said: “We’re ecstatic to begin working with Our Lancashire. As a Preston-based agency, we’re proud to support local initiatives, particularly one which focuses on bringing communities together.
“This campaign is also a great way to showcase all of our skills at every1, tying together our strong design and creative presence, as well as shining a light on our brilliant PR team, who’ll have the task of promoting and engaging with the public and press, to ensure the campaign makes some noise.
“We’re looking forward to driving Our Lancashire forward, reaching new groups and teams, as well as highlighting Lancashire as the social capital of the UK.”
The campaign will start to be rolled out in the coming months.