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Awards

every1’s campaign for FSB attracts award nomination

By Joanna Marshall / October 24th 2018

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We’re proud as punch to announce that our recent campaign aimed at building brand awareness for FSB (Federation of Small Businesses) has been shortlisted for the UK Search Awards 2018! The SEO campaign attracted increased visitors to the FSB website which in turn also led to a boost in membership applications.

FSB asked us to help them introduce their brand to more potential members within the small business community, and also influence current perceptions of the organisation. Our fantastic team of content writers set to work creating almost 300 highly-targeted advice articles – all of which provided exactly the right advice and support, for the right audiences, at the right point in time. This strategy, which has been nominated in the award’s ‘Best use of Search – Third Sector’ category, attracted 110k visitors to the site from a standing start. FSB also received an increase in membership applications of 47% over the same period. What’s more, return extends long-term beyond the life of the campaign, and is expected to continue for the next couple of years, totalling 270k website visitors.

Jon Hunter, Search Director at every1 said:

“Our team were thrilled to work on this exceptional campaign, with a well-established brand. It’s an excellent example of how traditional SEO techniques can deliver outstanding results when applied appropriately and creatively.”

Winners of the UK Search Awards 2018 will be announced at a ceremony taking place at the Bloomsbury Big Top in London on Thursday 29th November.

#fingers crossed