Content & copywriting
The phrase “content is king” (or Queen) hasn’t just evolved by accident. There’s a reason why content is described as the most powerful of leaders. The power of the word can bring up thoughts, feelings, emotions, even memories that you can’t put a price on. With growing instant access to content, the power of the written word has never been greater.
Today, everyone is both a content generator and a consumer of content on a daily basis. As a result, most people now know a good blog when they read one. They know what quality content is. They have high standards and they expect them to be met, instantly. This means quality content is more important than ever for your brand and message to be seen, heard, stand out, and get people to engage. But don’t take our word for it. The stats speak for themselves:
Research shows that 80% of readers say the main factor that will drive them to follow or engage with a brand is authentic content. 61% of people are more likely to buy from a company that produces unique content. 82% of consumers also feel more positive about a brand after reading customised content.
The content marketing we do
Effective on-page content will accentuate your brand’s tone of voice and help you to better engage with your target audience, building trust and positioning your business as an authority. Through market research and a clear strategy, we produce content to help improve SEO effectiveness, drive conversions, highlight products or services and add value to a website.
There are so many types of content and copywriting that your potential customers can engage with – from attention-grabbing creative campaigns and stand-out infographics, to informative white papers that deliver real insight. Our content marketing services can provide them all:
- Branding and creative campaigns
- Blogs and guides
- Infographics and case studies
- Engaging SEO friendly web content
- Downloadable long-form content, like eBooks and whitepapers
- Scripts, videos and animations too
The way we do it
Our first step is getting to know you. We take the time to understand how you work and operate, your aims and goals, your audience and what makes them tick, and what content is (and isn’t) currently performing well. Then it’s time to get creative. Using our research, we’ll develop ideas that we know will drive engagement, fit your brand, and offer a range of unique content opportunities to reach your audience.
Once we are happy we have the best ideas, we’ll consider where the content will live and how it should be presented. Whether we go for a short and snappy blog for your site, an insightful guide, a whitepaper for your audience to download, or a pithy social video, we’ll put our all into it.
And the job does not stop there – a key part of our process is to see how our content has performed. We’ll analyse and evaluate it, looking at what has worked, what could have worked better and why. We’ll also look at the lessons we’ve learnt, and what we can do to further improve on our results next time round.
Creating compelling content
We are a content marketing agency, based in Preston, that's passionate about everything we create. We deliver compelling content for all sorts of businesses – from online shopping sites, to the public sector and our work with the NHS, to award-winning boutique wedding venues. Don’t just take our work for it, see for yourself with some of our content-rich case studies.
If you want to talk about anything content-wise, and start seeing some real results, get in touch.