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Branding boosts Welcome Break POS

By Chris Green / June 29th 2012

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An attractive display for in-car entertainments is essential to maximise impulse sales, attracting customers and making it easy for them to find what they like.

every1 created a new brand identity for DVD, CD, audio book and electronic game shelving displays, to be used in every Welcome Break motorway service station in the UK. This point of sale had not previously been branded.

The new identity, “Go”, was used as a basis for header boards and shelf strips to make the shelving units stand out, identifying them as an area of interest, and to help organise the stock into categories for ease of browsing.

As stock is replaced and added to, these displays can be updated using the brand identity and basic design template, to prevent them from becoming outdated.

every1 has completed several similar point of sale branding and display projects for entertainment products sold at non-traditional outlets, including supermarkets, convenience stores, petrol station forecourts and military base facilities.