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Search Engine
Optimisation (SEO)

Search Engine Optimisation (SEO)

Boost rankings & revenue online

SEO increases the visibility and exposure of a website to customers who are actively looking to make a purchase, by enhancing its relevance and credibility. This long-term approach builds brand awareness and trust, to deliver highly targeted traffic and great ROI.

every1 apply a considered, tailored approach to all campaigns. A ‘one size fits all’ approach certainly doesn’t hit the spot for SEO. It’s important to consider carefully the nature of the sector concerned, how people typically search for those products/services and the position of your company within that sector. When executed well, SEO is the catalyst to online success and our astute team apply knowledge and expertise to deliver consistent results for our clients.

Search Engine Optimisation (SEO)

Our SEO process

every1 Search Marketing Process

Our SEO approach

No two digital projects are ever the same. every1 follow a proven process that we know works, yet it’s often adapted; driven by requirement, research and insight.

  1. Audit & analysis

    A comprehensive audit of the effectiveness and profile of your existing site is combined with in-depth analysis of the nuances of your sector in terms of search behaviours and competition.

  2. Strategy

    Incorporating clear goal orientated KPIs, a bespoke strategy is developed which is appropriate for your business.

  3. Technical

    The structure and technical aspects of your site need to be designed to ensure google can access and understand the whole site. Our techniques ensure none of your valuable content is hidden or misinterpreted.

  4. Content

    Professionally written on-page content and well targeted blogs that reflect search patterns, will earn you respect from Google and engage your buyers.

  5. Outreach

    Think of links as votes. The more quality links/votes you have from respected sources the higher profile you’ll be. High profile link creation campaigns are applied to increase website authority and ranking.

  6. Reporting & measurement

    Monthly updates and detailed quarterly strategy reports keep you informed and ensure momentum continues. Activity can be adapted as required to continually maximise the results delivered.

SEO precision and expertise

every1’s experienced team work closely with brands to develop tailored strategies based on achieving clear commercial objectives. Action points and timescales are established, before applying an efficient and adaptable approach to connect brands with buyers and maximise performance and success.

What our clients say

every1 has been a great part of our digital marketing strategy, overachieving ROI targets and having a key focus on increasing our keyword positions.  Jon and Emma are always on the phone if you need to speak to them about anything and the monthly reports are really in-depth and helpful. I would recommend working with every1 as your digital agency.

Andrew Heppinstall, Pebble Grey