brief
Design a campaign to promote the recently announced new leisure routes and increased flight schedules from British Airways to the travel trade.
The new routes include: Tokyo Haneda, Marrakech, Paris-Orly, San Diego, San Juan and Stockholm, plus 12 other destinations with additional services.
every1 delivered a campaign centred around a printed A5 direct mailer which, when unfolded, revealed a poster size typographic map of the world highlighting the new destinations. The direct mail campaign was further bolstered by personalised email marketing activity and trade magazine advertising.