client
Lime Management
project
Digital Marketing Campaign
sector
Travel & Tourism
brief
Develop a digital marketing campaign to promote British Airways' and its partner airlines' extensive route network and flight frequency during the busy Q1 selling period. The campaign should also increase awareness of British Airways' range of cabins and the affordability of premium classes throughout the key WOFFER period.
Using the concept of “Fly into the future”, the campaign began with an invitation via an HTML email to visit a microsite that was based on a traditional children’s fortune teller game. Visitors were greeted with three sets of questions, with the outcome being they discovered how far they could travel with British Airways and in which cabin.