client
Huntapac
project
Brand Naming, Identity
& Packaging
sector
Consumer Goods
brief
Brand development for Huntapac, a Lancashire based grower and distributor of root vegetable produce throughout the UK. After an initial consultation & research period, our team embarked on the naming & identity design, eventually delivering – Roots.
Closely following the brand naming process, a selection of carrot packaging concepts were designed and assessed by focus groups, leading to a chosen packaging design. This was subsequently followed by the packaging design for their Parsnip product line.
It is widely expected that the Roots, Carrots and Parsnips will be springing up on the shelves of your local supermarket, thus helping Huntapac to further grow their business.