brief
Launched in the summer of 2010, to raise awareness of the new British Airways groups terms and conditions, we developed an incentivised direct mail and e-marketing campaign to take advantage of the summer buzz.
Campaign deliverables included a direct mailshot, microsite, personalised HTML email and trade press advertising cover wraps. All communications highlighted a booking incentive with a prize draw to win tickets to the Best of British events, including Ladies Day at Royal Ascot, Wimbledon, Swan Lake Ballet, Latitude Festival 2010, F1 Grand Prix, Lords Cricket and Proms in the Park.
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