Entertainment wholesale companies VHS Distribution and HEI, both who are owned by DCC a €6.4billion PLC company recently approached every1 to orchestrate a radical restructure and rebrand of a number of their other businesses in order to become the MSE Group.

MSE Group is the consolidation of a seven Entertainment based companies all owned by DCC. All operate in a different area of the Entertainment industry servicing either retail, wholesale, rental, international, libraries, non-traditional category management or distribution.

Every1 were tasked with producing for the MSE Group a full corporate website and brochure, both outlining in detail the specific market strengths that each division now allows the MSE Group to offer its customers. In addition to this an initial 6-month marketing plan was created in order to develop awareness of the new company position and its business model. This included not only writing editorial pieces but also creative led advertisements in key Industry publications in addition to online banners with direct links through to the corporate website www.msegroup.co.uk

For the official launch date of MSE Group, every1 were also required to have launched two ecommerce websites offering a full range of dvd, blu-ray, music cd, games and accessories products, one for the trading division of the business www.msent.co.uk and the other for its international customers www.mse-international.co.uk

By combining the individual division strengths MSE Group is now able to offer its customers a greatly improved service and through the restructure MSE Group has become the largest supplier of Entertainment products in the UK and Ireland.