Businesses across Lancashire have the opportunity to partner up with the county’s number one radio station, 97.4 Rock FM as part of an education project.
School and college students from across Lancashire will be invited in to the Rock FM studios to take part in the ‘Days at Rock FM’ project, sponsored by local businesses.
School & college students from
across Lancashire will be invited in to the Rock FM studios to take part in the ‘Days at Rock FM’ project, sponsored by local businesses.
The project will involve students
working in groups to create a radio show and advert for the business in question. The group will take a brief, write a script, produce and edit the professional show / commercials.
The finished commmercials
will be submitted to the client to select their favourite and the winning commercial will then be played on air during advertisement breaks on Rock FM to 300,000 listeners.
Businesses will also benefit from
generation of PR opportunities that stem from working with local schools.
Including rewarding the students with certificates and prizes at their school assemblies.
Creative Marketing Agency every1 have been
appointed as Official Partner to Rock FM in raising
the awareness of this hugely beneficial opportunity
to businesses across Lancashire and the North West.
Simon Clayton, Managing Director at every1
“We are really excited to be working on this project with Rock FM,
it is a great opportunity for Lancashire businesses to put something back into the community,
whilst benefiting from on air commercials and PR opportunities.”
Stuart Heaton, Rock FM
“We are looking forward to working with businesses across Lancashire that wish to get involved in this project.
It is a creative way for companies to support local education and get involved with local schools and communities,
whilst also benefiting from advertising and positive PR.”
From left to right are: Stuart Heaton (Rock FM), Simon Clayton (every1), Drew Burrow (every1)
Broughton Business and Enterprise College Students
have produced the commercial below. click play to listen.
Business Benefits:
The chance to develop a working relationship with local schools and colleges
Investing in the community
Creation of a targeted 40 second commercial
Minimum of 1 weeks air time of the commercial at multiple times throughout the day
The chance for added PR at the Day at Rock event and also at the school presentation
Great word of mouth from the students taking part and the school selected
Full use of the commercial on their own website
A profile of their business on the Days at Rock website.
For more information on how your business can
get involved with ‘Days at Rock FM’ please contact
Business Development Director Drew Burrow on:
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+44 (0)1254 297 770 | drew.b@helloevery1.com
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