17.02.09

New NHS Contract

Ever heard of early intervention? Well not a lot of people have. It's a term given to the detection and treatment of psychosis, at the incubation stages of the illness.

Any clearer? No I didn't think so. This is precisely the reason why the NHS has appointed every1 to deliver a marketing campaign that educates both sufferers and the general public of what this condition often leads to and to help understand the reasons for early intervention.

We have embarked on a 6 month role out delivery, starting with the core brand identity of this initiative transposing to the web, in print, indoor and outdoor advertising, plus a huge guerrilla marketing campaign at UK festivals and university campus's. Throughout the tail end of summer 09 leading into the new academic year were this campaign will be focusing on universities around the Northwest, signs of the campaign will start to build momentum that will engage the target audience with bags of impact, resulting in positive figures for increasing the awareness and helping individuals open up to their condition. Lets hope so, as this is a very serious subject with quite often a depressing outcome. 

Keep your eyes peeled for any unusual happenings around Lancashire!